Reorganization of multinational companies in the Western European chemical industry

Abstract

Multinationals experienced a great growth after the European postwar boom. Factors in the 1970s included increasing competition from the United States, the emerging European market, as well as ongoing economic crises and changes in the international economy. The articles analyzes three case studies of Western European chemical companies—Hoechst, Akzo, and Rhône-Poulenc—to show the consequences of structural changes on management and the workforce. This article argues that (1) domestic export-oriented supplement investments lost importance, and the domestic workforce had a harder time meeting qualification requirements; (2) organizational changes incorporated divisional competitive elements into a company’s organization of work; and (3) managers had to learn to respect national path dependencies and specific skills of the local workforce. Furthermore, it illustrates the developments of the workforce in Europe and abroad and stresses the importance of nationality within the management of multinationals.